Peach is me; Shannon McGuirk
Founder & PR Director
With more 12 years experience supercharging brand awareness and organic search growth at some of the leading agencies including Aira Digital , Bottle PR and Re:signal, I’ve helped ambitious brands turn visibility into measurable growth through award-winning digital PR and content marketing strategies.
I’m a senior female PR leader and mentor, who’s led high-performing agency teams of 30+, driven multi-million-pound P&L, and built cultures that balance creativity with commercial results.
I’ve partnered with global brands including Booking.com, TravelSupermarket, OneMain Financial, PrettyLittleThing, AXA PPP Healthcare, and N Brown Group (Jacamo & JD Williams) - leading campaigns that strengthened reputation, reach, and revenue.
A regular conference speaker at events such as MozCon and BrightonSEO, I’m passionate about sharing expertise and championing women and the next generation in marketing.
A short story about Peach...
Peach was born from one of those rare, unforgettable moments that crystallise why you do what you do.
After speaking at MozCon 2019; my now-husband and I wandered down to Seattle’s Pike Place Market. We stopped at a fruit stall along with two very good friends and bought some giant peaches, eating them in the Seattle Summer sun.
How it started:
The trip was one of the happiest moments in my professional career and a time where professional growth was at a high.
Today, Peach exists to help brands and agencies evolve. To move beyond outdated campaign formats and focus on what truly drives search: understanding audiences deeply, connecting meaningfully, and earning attention that lasts.